Foundation IT Client Case Study

Company:
Foundation IT's (FiT) services are designed for people who believe their IT Infrastructure should be consumed as a service. They provide managed IT infrastructure as a service (IaaS) and Microsoft Azure IaaS cloud solutions  

Requirement:
To build on Foundation IT's (FiT) success by helping them to refresh their visual identity, enhance their messaging and website, and to communication their new Microsoft Azure IaaS (infrastructure as a service) offering, along with supporting the demand generation of additional new name clients

Solution:
FIT adopted all stages of the Epitomise Transform Accelerator (Review and focus with a plan, implementation support and campaign optimisation). With a collaborative approach Epitomise helped FiT build on their compelling value proposition for new clients and partners. Completed a rebrand and implemented a joint program of inbound and outbound marketing 

Value:
With a responsive approach Epitomise's strategic and execution services were aligned each month to the marketing initiaitives and campaigns. Progress against the agreed monthly key performance indicators was tracked in detail. Regular collaborative performance reviews were held with stakeholders to ensure all were involved and kept informed on progress made.