About Epitomise
Helping you transform, perform, and rapidly grow with strategic marketing, leadership, mentoring, training, and executional services.
Founded in July 2017, Epitomise provides ambitious SMEs with a comprehensive suite of strategic marketing and business consulting services, including strategic planning, leadership, mentoring, training, and execution support.
With deep industry insights, extensive executive leadership experience, and hands-on expertise, we employ our proven growth framework, The Transform Accelerator, to achieve straightforward goals: set a clear direction, focus on priorities, amplify your brand, generate leads, introduce new products, acquire and expand customers, boost sales, enhance team performance and competencies, and establish winning processes.
In short, we help businesses take a thoughtful, methodical approach (doing the right things in the right way) to cost-effectively transform, perform, and grow. Our tailored services start from just one day per month and we offer flexible contracting options.
What we do:
Helping customers grow their business; brands, products, services, leads, sales, profit, share, processes, and people.
We achieve this by:
* Establishing strategic and tactical clarity to achieve ambitious aims.
* Building results-focused and KPI driven high-performance sales and marketing operational environments.
* Supporting customers with a full range of marketing, sales, and business development services.
* Enabling, training, building, and mentoring successful marketing teams and leaders.
How we do it:
Operating as an integral part of your team our focus is growing business and careers by:
* Using proven performance and growth frameworks.
* Taking a considered and prioritised approach with a continual focus on real-world results.
* Providing senior marketing mentoring, expert advise, and best practice execution support.
* Bringing 30-years industry, business, and marketing practitioner experience helping 100 companies.
* Using award-winning 'most-influential' marketing.
* Providing a non-delegated, commercially-focused, attentive, and responsive needs-based approach.
* Staying up-to-date as digital marketing experts and practitioners.
* Taking a targeted, measured, and transparent approach that is constantly optimised.
Where we help:
We help customers strategically plan and implement best practice marketing strategies to achieve their launch, growth, or transformative aims. We are typically our clients' on-tap fractional CMO/marketing director and mentor helping them and their team, to 'transform, perform and grow' with structured expert marketing, sales, and business support. Our services typically are split in three areas:
* Strategic marketing and business planning; including vision, mission, brand and values, markets, competitors, audits, the voice of the customer, targeting, positioning, proposition, value-based messaging, products, pricing, promotion, go-to-market, campaigns, content, roadmaps, targets, budgets, best practices, and marketing operations.
* Leadership, mentoring, coaching, and training to achieve business, marketing and personal growth plans evolving processes, tools, skills, competencies, agencies, and careers.
* Marketing execution support helping you build and execute to achieve your plan, key performance indicators, and growth targets. We have significant experience and results-focused expertise spanning the entire marketing mix. We are chartered institute of marketing qualified. We are digital marketing practitioners including being a Google certifed partner.
Supporting you with highly-experienced marketing:
Our value is achieved by combining significant experience, obtained in senior marketing positions within the respected companies shown below, expert hands-on marketing practitioner skills and a proven 'transform, perform and grow' framework.
As Global Chief Marketing Officer at The Vitec Group Videocom Division brands included Anton/Bauer, AutoScript, Litepanels, Integrated Microwave Technologies, The Camera Store, OConnor, Petrol, Sachtler, Vinten, and Vinten Radamec.
Epitomise clients and their industries:
Our B2B and B2C customers span many markets and industry segments which can be grouped in to four main industry sectors:
Technology and IT Services: Focusing on clients in IT solutions, software development, and digital innovation.
Engineering and Manufacturing: Catering to businesses in electronics, industrial engineering, manufacturing processes, and sustainable technologies.
Professional and Business Services: Supporting companies offering consulting, HR, and various business support services.
Healthcare and Consumer Services: Assisting organisations in healthcare, wellness, and consumer-oriented products and services.
For more detail on the industry sectors we operate in and for a sample of our actual customers, please click the link below.
Our difference:
* A track record of supporting real-world accountable business growth through best practice marketing; strategy and execution
* Significant senior national, international, and global business experience helping small, medium, and corporate companies grow
* A rare combination of strategic marketing and expert practitioner experience, so you:
- Do the right things with the support of Epitomise strategic marketing services
- Execute in the right way with Epitomise best-practice marketing executional services
* Cranfield Strategic Marketing and Chartered Institute of Marketing Diploma qualified
* A certified Google partner; qualified in search ads, display ads, and video ads
* Extremely results focused with excellent communication, progress reviews and optimisation of approach
* A comprehensive range of flexible marketing services that are aligned to your specific business needs.
We are qualified experts in strategic, traditional and digital marketing. We are trustworthy, responsive, flexible and easy-to-work-with. As well as being results focused, honest and transparent, we deliver what we say to quality and on time.
Our promise:
With a rare combination of senior, strategic, and expert digital marketing practitioner experience we will help you to identify and select the right marketing strategies, and we will always operate to the very best of our experience, knowledge and ability, in supporting you and your team in achieving your aims, executing in the right way. With a measured approach, we will ensure you are kept informed and we will provide you the freedom to focus on your other priorities with confidence whilst we get on with what you expect of us.
Client Testimonials:
"Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables. Thanks for all your help Steve and I hope we can continue to work together on future projects!"
Cindy Philips
Head of Marketing | OGL Computer, OGL Software & CyberGuard”Steve and team have worked really hard to understand our aspirations and the people we 'want to reach out to'. We agreed targets we would see as a success to our business and we have exceeded these to date and within Steve's original budget forecast. Great management reports into us and not afraid to nudge us back on track when we veer a little off course from Steve's original plan! Would highly recommend!"