Rapidly grow with your new tech idea or product
Take a structured approach to create, launch, and achieve commercial success
We help you take a structured approach with the aim of ensuring your new tech idea or product delivers desired growth and commercial results. Whether a new mobile or web app, an IoT or smart device, a SaaS, a transformative solution, or another tech idea, innovation, or product we can help you succeed.
How we help
1. TARGET & FOCUS
Identify and understand the target market, customers, and their needs
2. PRIORITISE & SELECT
Profile opportunities, make the right investment & development decisions
3. DEVELOP & ITERATE
Guide the development of an MVP and its iterations
4. GROWTH PLAN
Create your marketing plan and your marketing mix
5. LAUNCH & ARRIVAL
Achieve a successful go-to-market launch and market arrival
6. GROW & SUCCEED
Execute the marketing strategies to achieve commercial success
Create, Launch, Commercialise
PRODUCT CREATION
Market research
Market & business audits
Business plan creation
Selecting target markets
Voice of the customer input
Product roadmap development
New product management
Go-to-market plan creation
PRODUCT LAUNCH
Select & develop channels
Value proposition & messaging
Create land & expand promos
New client journey development
Digital marketing communication
Create go-to-market campaign/s
Launch content & collateral
Building execution processes
COMMERCIALISE
NPI iteration roadmap
Ramp-up campaigns
Asset & content creation
Sales promotions
Channel development
Visual KPI management
Operational process optimisation
Execution project management
Execute Your Tech Idea gives you everything you need to find, qualify, implement, and launch your tech idea. This comprehensive and easy-to-read 430-page book is for non-techies, professionals, managers, and start-ups.
The advice in this book has helped hundreds of companies to select and execute their tech idea; transforming and accelerating growth.
Clients transforming with tech led innovation and products
Testimonials
"Steve is a pleasure to work with. His extensive knowledge of marketing, and specifically in our sector, is impressive and his structured and inclusive style worked well in getting us all to focus on what really makes the difference. I’d recommend him to anyone who is looking for real strategic advice and guidance that comes with practical and clear deliverables. Thanks for all your help Steve and I hope we can continue to work together on future projects!"
Cindy Phillips
Head Of Marketing - OGL Software”Steve and team have worked really hard to understand our aspirations and the people we 'want to reach out to'. We agreed targets we would see as a success to our business and we have exceeded these to date and within Steve's original budget forecast. Great management reports into us and not afraid to nudge us back on track when we veer a little off course from Steve's original plan! Would highly recommend!"
David R Mays
Director – AppTechnologyLoading...
