Fractional CMO Options

Flexible Marketing Leadership for Sustainable Growth

Separate Plan Creation Options

From a rapid strategic review to comprehensive detailed plans

Consulting & Mentor/Coach Options

Delivered By 'Top 100' Most-Influential Marketing Leader In Europe

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Note 1: 

Kickstart your business growth with our Growth Guidance package. We begin by rapidly reviewing your business and creating a basic plan to achieve your annual growth objectives. The focus then shifts to the successful implementation of the strategies identified during planning. With 7.5 hours of CMO-level support per month, you receive expert leadership input, advice, and guidance. Services include rapid review planning, marketing audits, leadership input, marketing dashboards, progress reviews, and mentoring and coaching to keep your marketing efforts on track.

Note 2: 

Elevate your growth with our Growth Catalyst package. We start by developing a detailed marketing plan to set and achieve your desired annual growth aims. The focus then moves to building the processes and environment necessary for successful strategy implementation. Once execution begins, we optimise the approach to deliver targeted results. This package includes all services from Growth Guidance plus additional support such as the full Transform Accelerator steps 1, 2, 3, and 4; growth mentoring; campaign planning; competency development; hands-on training; campaign build assistance; KPI progress dashboards; competitive analysis; corrective action reviews; operational compliance; budget setting and management; brand development; and acquisition and retention strategies. With 15 hours of CMO-level support per month, this package provides comprehensive assistance to catalyse your business growth.

Note 3: 

Maximise your business potential with our Growth Maximiser package. We begin by creating a strategic marketing and business plan to set and achieve your desired three-year growth aims, with detailed focus on the first year. After aligning with all stakeholders, we build the supporting processes and environment for successful strategy implementation. Once execution begins, we optimise the approach to deliver targeted results. This package includes all services from Growth Catalyst plus additional support such as strategic planning, cross-functional alignment, career planning, market research, event and PR planning, content strategy development, marketing launch planning, value-based messaging, role descriptions, recruitment support, vendor and agency management, and formal problem solving. With 22.5 hours of CMO-level support per month, this package offers extensive assistance to maximise your business growth.

Note 4: 

Rapid Review Plan examines your current business focus and marketing activity to achieve your aims. This is a half-day online video meeting followed by the creation of a concise written document. The supporting recommendations and improvement suggestions will act as a guide to the required actions.

Note 5: 

Marketing Plan - Epitomise will relatively review your positioning and the offerings, messaging and marketing of competitors as input to the planning process. During an all day planning meeting the following is completed: An internal and external business audit; target purchasers are identified and how they become aware of your company and the journey to customer is reviewed to identify necessary marketing tactics; the strategic and annual objectives are defined; the possible marketing strategies to achieve the objectives are identified; the strategies are prioritised and selected to achieve the strategic and annual objectives; the right marketing strategies to reach clients effectively to generate interest and demand to achieve annual business objectives are selected; what each marketing strategy will deliver is defined along with its approximate cost and how it will be progressed and measured to ensure desired commercial results are achieved. A written plan is created in PowerPoint format. More detailed and comprehensive options are also available.

Note 6:

Strategic Plan - This covers both the business and marketing strategy. Using a proven strategic planning methodology the process starts by defining your company's business strategy looking at where you are, where you want to be, and how you will get there. Once the business objectives and strategy are defined the focus moves to creating a detailed, prioritised, targeted and costed marketing and implementation plan. 

Note 7: 

Consultancy is full marketing and business support spanning any of Epitomise's Services that will be tailored to your exact requirements. We are also able to offer a full range of optional competitively priced marketing execution services if required from our carefully selected marketing partners.

Note 8: 

Structured Mentoring is for those who are looking to use best practice marketing and business strategies to grow themself and their business. Mentoring that combines a rare mixture of senior strategic marketing, global chief marketing officer (CMO) experience, and expert online and offline marketing practitioner skills to help you do the right things in the right way. We offer a number of mentoring packages as detailed on our menotring page https://www.epitomise.co.uk/marketing-mentor although for many customers these are tailored to their exact needs. 

Note 9:

After listening to your precise and exact requirements, with our Bespoke offering we will tailor a consultancy, mentoring and coaching service that meets your exact needs.

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